Everything we read, everything we hear is that everywhere, the main focus is short term. The current economic crisis has spread like fire on dry grass around the world, and with that, the medium to long term thinking and planning has taken second seat to the immediateness of urgent action. Companies are struggling to make the basic ends meet, like payroll, and as a result, we have seen massive layoffs, which in turn, put additional pressure on the companies themselves, as a result of less consumption of goods and services.

The problem is probably even greater that everyone figures it out to be, since no one really knows when the bottom will be reached, and when a turnaround seems to be likely. What is a fact, however, is that, urgent measures need to be taken, and that an experienced mindset is needed, to determine which action items have the better chance for an immediate positive impact.

Every report that is available today in the market, mentions that most companies are only looking for immediate cost-cutting solutions, and that it is imperative that the results are shown in the same fiscal year. The Everest Research Institute and Gartner, both, have released recent studies, that showcase the need for the focus on the issues that have immediate impact, so companies may survive the current crisis. There is no sense in thinking about medium long term, if you are not sure you will still be around.

In other words, now it is time for the short term thinking combined with innovative ways of doing things. This calls for a special kind of breed. It calls for a breed that has experienced having to sell his or her lunch to be able to eat supper. It calls for a breed that saw his or her money burn in their pockets at a rate faster that they could blink. It calls for a breed that understands that the future is right this next minute, and is able to negotiate the cab ride on the way in, because on the way out, it would already be more expensive. It calls for a breed that has the immediateness mind set embedded in its cultural DNA.

This is why, when companies seek service providers and partners, they must check out Turkey. Turkish businessmen and professionals have great experience in handling crisis and developing short term strategies which produce immediate results. Especially in the areas that matter most, the pocket and the bank. See the graph below, which illustrates the major changes in economy that the Turkish lived from 2008 through 2009.



Turkey lived through several years of high inflationary environments coupled with many unorthodox economic plans, that made the rules of the market change almost on a daily basis. Turkish would wake up every morning not knowing to which direction they should run in order to make ends meet. Because of this, they have developed an expertise of how you parachute and land running. It has become part of the cultural DNA to deal with constant changing economic environments under crisis.

Being able to react in fast and adequate fashion to a constant changing environment is imperative for survival in the current times. “In a crisis situation, there are so many urgent matters, that there is little difference between short and long term goals. The future is now right this next minute. When we face a crisis, historical experience show us that, the immediate actions should be the basis for a long-term strategy”- Michael Porter, March 2009.

So, when looking for the next partner or strategic solution provider, that is going to make the difference in the immediate future and sustainable for the medium long term, don’t forget to check out the Turkish alternative. You will be positively surprised by finding a solution provider that has actual experience in being creative and effective through constant changing times.